Friday, June 18, 2021

Google Ads, Google Workspace, and Google Business on Blog Talk Radio 6/18/2021

 

Google Ads, Google Workspace, and Google Business are great tools to utilized to gain more customers and also to run your business more effectively. Rich and Rich Home Opportunities and Rich and Rich Home Opportunities on Blogger have seen an increase in traffic and clicks on services by utilizing Google Ads and Google Business. We will discuss Google Ads and how they can best be utilized and also how Google Workspace and Google Business can work together for customer satisfaction. Hopefully, at this point you have your business website or blog set up with Blogger or WordPress, however, if you do not, please listen to the show so that you can get your business up and running effectively.

Google ads can be run to increase your traffic to your website and create opportunities for new customers. You have the ability to set your budget in Google Ads which helps to monitor the cost of your ad campaign. I typically check my ads daily to see if I need to edit the ads or you have the ability to create two ads for the same campaign and compare the results. You also want to make sure that your ad is reaching a broad audience if you are advertising both locally and internationally, which can be completed as you are setting up your ad. Make sure that you have a landing page on your website so that you are able to capture leads.

Google business has a tool to create your business to be viewed in search results and on map results for your business location. You have the ability to create a website for free which you can view at https://richandrichentrepreneurs.com, https://richrichhomeopportunities.net, and https://desireesimsmentalhealthwellness.org. These three websites were created with a domain purchase of $12 a year. There is a blog within Google business and you can add products that can link back to your product page which is helpful when you are running promotions. You have the ability to link your Google Business to Google ads seamlessly by creating the Google Ad by what is on your Google business page or you can just create a Google Ad yourself. Rich and Rich Home Opportunities have been adding books and products to the sites from Avon and Fifth Avenue Collection as a representative and a link back to the pages from Avon and Fifth Avenue.

Google Workspace is a great way to get your team or teams together for your marketing and promotions. There is the ability to have emails for your employees that represents the role that they play in your business. For example, I have an email that is info, marketing, and sales for Rich and Rich Home Opportunities. You are able to create team rooms and chat capabilities. Google voice is a unique number you can give to employees as they conduct day-to-day business that transcribes voice mails so that you don't lose contact with your customers or their voice mail inquiries.

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